MARKATHON 2.0 – India's Biggest Marketing Innovation Challenge

Each team will be assigned a real brand and will be responsible for reimagining and executing its marketing strategy for a period of 3 months. Teams will first analyse the brand, identify gaps and growth opportunities, and then build a strategy to improve its brand visibility, engagement, positioning, and overall growth. There are no fixed limitations on what teams can do. They have complete creative freedom to decide what will work best for the brand. This could include: Social media content, campaigns & posts Reels and short-form video content Performance marketing & paid campaigns Influencer & creator collaborations SEO & GEO strategies ️ Content marketing & blogs Brand positioning & communication Growth experiments & community building AI-powered marketing and automation Or any other innovative strategy they believe can drive growth Powered by IcyPluto To help teams build and execute their strategies, each team will get access to IcyPluto, an Agentic AI marketing platform. Teams can use IcyPluto to analyse the brand's AI visibility, understand competitors, identify opportunities, develop SEO & GEO strategies, and create content giving them access to AI-powered tools while they work on their 3-month growth strategy. The goal is not simply to create a presentation. Teams will need to think like the brand's marketing team, make strategic decisions, experiment with different approaches, and demonstrate how they can create meaningful growth over three months. The winning team will be the one that combines strong strategy, creative execution, smart use of AI, and measurable impact.